SCREEN FREE CHILDHOOD

UNICEF’s Screen-Free Childhood reminds parents that their love, attention, and presence create a childhood no screen ever could.

My role: Copywriter / Strategist

OOH

Social Media

The #TurnItOff Challenge wasn’t just about screens.
By partnering with social media platforms, we created a filter where one swipe turned off distraction,
because when you take away the distraction, you give back what matters most

QR CODE SCAN RESULTS.

BEFORE

AFTER

Non Traditional

To bring the message into the real world, we took over the streets
We installed road signs reminding parents of something bigger: that their love is greater than a screen.
Then we partnered with SkyZone, creating spaces where parents and kids could turn off their phones and turn on real play, real laughter, real connection.