UNICEFITS

In a world stuck in permacrisis, younger generations are lacking relevant ways to feel like a part of something bigger that’s helping drive the change they want to see in the world.

UNICEFITS is a clothing brand designed for impact. By turning the sustainable development goals of UNICEF into apparel designs, we are introducing ourselves and what we stand for to a new generation of changemakers who are craving hope.

Cannes lions The Brief #4
Client: Unicef
My role: Copywriter / Strategist